In Episode 10 of Data Leaders of the North; The Podcast, Kyle Winterbottom invited Sharktower CEO and Co-founder Craig Mackay to discuss the relationship between data-driven change and organisational agility.



In the podcast, Craig covers various subjects, including:

  • How enterprise organisations and challenger brands differ when it comes to change
  • Why data has become a focal point for decision-making
  • How the complexity or simplicity of a business determines an organisation’s ability to change
  • Where organisations should start when considering change
  • Why change keeps organisations innovative
  • Identifying critical metrics to make decisions on change
  • The importance of data storytelling in creating ‘buy-in’ which facilitates change
  • Why change projects often fail
  • The relationship between data literacy and change
  • Understanding the problem you’re trying to solve


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